B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
11%
11% -- email ctr increase for Motorpoint email campaigns (2026)
Motorpoint experienced an 11% increase in email campaign click-through rate after integrating Trustpilot reviews.
- Baseline email CTR and exact measurement timeframe are not stated.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Trustpilot
Primary
Tier A
https://au.business.trustpilot.com/customer-stories/auto/on-the-road-to-success-how-motorpoint-impro… ↗
Source Article
On the road to success: how Motorpoint improved their TrustScore and grew the right kind of traffic
Original Research
Trustpilot
· Original study ↗
Methodology
Increase in email campaign click-through rate after featuring longer Trustpilot reviews; no baseline value or measurement period stated (case study follows strategy begun in 2016).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Motorpoint email campaigns: 11% email ctr increase. Source: Trustpilot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/motorpoint-email-ctr-increase-11-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/motorpoint-email-ctr-increase-11-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- email ctr increase for Motorpoint email campaigns<br><small>Source: Trustpilot (2026) · <a href="https://lighthousedata.io/data/motorpoint-email-ctr-increase-11-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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