B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- ecommerce conversion rate for Motorola (SLVR wireless phone) (2013)
Motorola achieved a 30% conversion rate for e-commerce sales of the SLVR wireless phone following optimizations to its search marketing campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
BarnRaisers, LLC
Primary
Tier B
http://barnraisersllc.com/2013/04/case-studies-tweaks-sem-deliver-roi/ ↗
Source Article
7 case studies where tweaks in SEM delivered big benefits in ROI - BarnRaisers, LLC
SEM (Search Engine Marketing) focuses on purchasing ads that appear on the result pages of search engine above or to the right of the content on the search results
Unlike other media channels, ads are bought on a PPC (Pay Per Click) basis. PPC is an attractive model for advertisers because they only…
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Original Research
BarnRaisers, LLC
· Original study ↗
Methodology
Scoring system to dump under-performing keywords and change focus during the campaign.
Segmentation
Industrymarketing
Cite this stat
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Motorola (SLVR wireless phone): 30% ecommerce conversion rate. Source: BarnRaisers, LLC (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/motorola_slvr_conversion_rate
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<blockquote cite="https://lighthousedata.io/data/motorola_slvr_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- ecommerce conversion rate for Motorola (SLVR wireless phone)<br><small>Source: BarnRaisers, LLC (2013) · <a href="https://lighthousedata.io/data/motorola_slvr_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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