B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- early shopper rate for US Mother's Day shoppers (2025)
39% of Mother's Day shoppers begin purchasing at least two weeks before the holiday.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation
Primary
Tier C
https://gogiftcards.app/blog/summer-gifting-gauntlet-2026 ↗
Source Article
The Summer Gifting Gauntlet: 5 Holidays in 90 Days (and How to Win Them All)
The Summer Gifting Gauntlet: 5 Holidays in 90 Days (and How to Win Them All)
From Mother's Day through Father's Day, graduations, weddings, and Independence Day, here's how Shopify merchants can capture gift card revenue all summer.
Summer Is the Most Underrated Gift Card Season
Most merchants think…
Original Research
National Retail Federation
· Original study ↗
Methodology
NRF data cited by blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Mother's Day shoppers: 39% early shopper rate. Source: National Retail Federation (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mothers-day-early-shoppers-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mothers-day-early-shoppers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- early shopper rate for US Mother's Day shoppers<br><small>Source: National Retail Federation (2025) · <a href="https://lighthousedata.io/data/mothers-day-early-shoppers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.