B
Evidence Grade B
Graded
under review
Safe to Cite
Current
16%
16% -- share starting mortgage search on real estate websites for US mortgage shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bankingbridge.com
Primary
Tier B
https://www.bankingbridge.com/post/how-millennials-and-gen-z-are-shaping-the-mortgage-market ↗
Source Article
How Millennials and Gen Z Are Shaping the Mortgage Market
Original Research
bankingbridge.com
· Original study ↗
Methodology
Cited by Banking Bridge
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US mortgage shoppers: 16% share starting mortgage search on real estate websites. Source: bankingbridge.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mortgage-search-real-estate-sites-16pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mortgage-search-real-estate-sites-16pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- share starting mortgage search on real estate websites for US mortgage shoppers<br><small>Source: bankingbridge.com (2026) · <a href="https://lighthousedata.io/data/mortgage-search-real-estate-sites-16pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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