B Evidence Grade B Graded under review Safe to Cite Dated

10.1%

10.1% -- grocery market share for Morrisons (2020)

Name: Grocery Market Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2020 · Kantar Worldpanel

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Attribution: Kantar Worldpanel View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

10.1%

Unit

Percentage

Data Vintage

2020

Entity

Morrisons

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Kantar Worldpanel Primary Tier B

https://www.gra.world/amazon-extends-food-tie-up-with-british-supermarket-morrisons ↗

Confidence: 72/100 Vintage: 2020 Channel: Deep Crawl

Source Article

Amazon extends food tie-up with British supermarket Morrisons - GRA

Amazon extends food tie-up with British supermarket Morrisons Amazon and Morrisons have agreed to extend a partnership which already allows customers to order their shopping from the smallest of Britain’s big four supermarket groups and have it delivered by the U.S. online giant. Periodically mooted…

Also cited by

Grocery Forum Europe https://groceryforum.eu/2019/09/13/amazon-extends-food-tie-up-with-british-super…

2026-09-28

Original Research

Kantar Worldpanel · Original study ↗

Methodology

Cited in news article on UK big four supermarket market shares

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Morrisons: 10.1% grocery market share. Source: Kantar Worldpanel (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/morrisons-uk-grocery-market-share-10-1-percent

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<blockquote cite="https://lighthousedata.io/data/morrisons-uk-grocery-market-share-10-1-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.1%</strong> -- grocery market share for Morrisons<br><small>Source: Kantar Worldpanel (2020) · <a href="https://lighthousedata.io/data/morrisons-uk-grocery-market-share-10-1-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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