B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- order rate lift for Morphe (2025)
Morphe's rebuilt welcome series generated 23% higher order rates compared to the legacy welcome flow.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Darkroom Agency
Primary
Tier B
https://www.darkroomagency.com/case-studies/morphe ↗
Source Article
Morphe Case Study: 75% YoY Retention Revenue Growth
Morphe
Rebuilding retention for a global beauty brand
Services
retention marketing
paid media
Overview
Morphe is a global cosmetics brand with a massive consumer base across the US and UK. After transitioning from a legacy retention setup, the brand needed a partner to rebuild its email and SMS infr…
Original Research
Darkroom Agency
· Original study ↗
Methodology
New welcome flow vs legacy welcome flow comparison, agency-reported
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 23% | |
| 2026 | 23% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Morphe: 23% order rate lift. Source: Darkroom Agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/morphe-welcome-flow-order-rate-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/morphe-welcome-flow-order-rate-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- order rate lift for Morphe<br><small>Source: Darkroom Agency (2025) · <a href="https://lighthousedata.io/data/morphe-welcome-flow-order-rate-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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