B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21.2%
21.2% -- email reading time of day share for Brand emails read between 9am and 12pm in the US (2021)
In the US, 21.2% of emails are read between 9am and 12pm.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
21.2%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier A
https://www.cossa.ru/news/296137/ ↗
Source Article
Люди тратят всё меньше времени на чтение электронных писем от брендов
Люди тратят всё меньше времени на чтение электронных писем от брендов
Хотя по-прежнему предпочитают делать это с мобильных устройств.
Электронная почта была проверенным каналом для маркетологов на протяжении долгих лет, однако отчёт Litmus показывает, что время, которое потребители тратят на чтение …
Original Research
Litmus
· Original study ↗
Methodology
US data, emails read 9am–12pm
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brand emails read between 9am and 12pm in the US: 21.2% email reading time of day share. Source: Litmus (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/morning-email-reading-share-us
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<blockquote cite="https://lighthousedata.io/data/morning-email-reading-share-us" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.2%</strong> -- email reading time of day share for Brand emails read between 9am and 12pm in the US<br><small>Source: Litmus (2021) · <a href="https://lighthousedata.io/data/morning-email-reading-share-us" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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