B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

43%

43% -- monthly podcast listeners youtube share for U.S. monthly podcast listeners accessing podcast content on YouTube (2021)

2021  · blog.vmgstudios.com

43% of monthly podcast listeners went to YouTube for podcast content.

  • Study author/source not specifically named
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Attribution: blog.vmgstudios.com View source
Lighthouse Research Team
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Source verified Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2021
Entity
U.S. monthly podcast listeners accessing podcast content on YouTube
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
blog.vmgstudios.com Primary Tier C
https://blog.vmgstudios.com/benefits-podcast-business-marketing-strategy ↗
Confidence: 48/100 Vintage: 2021 Channel: Deep Crawl
Source Article
7 Benefits of Adding a Podcast to Your Business Marketing Strategy
Let’s rewind to the year 2013. It’s Monday morning and your team is talking about their kids’ new favorite movie, Frozen. Everyone simultaneously starts singing the chorus of the song “Let it Go” and starts laughing (how naïve everyone was in this moment, knowing their kids would later drive them cr…
Original Research
blog.vmgstudios.com · Original study ↗

Source not named in article; reported only as 'A study found'.

Methodology documented
Industrymarketing
Plain Text
U.S. monthly podcast listeners accessing podcast content on YouTube: 43% monthly podcast listeners youtube share. Source: blog.vmgstudios.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/monthly-podcast-listeners-youtube-share
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<blockquote cite="https://lighthousedata.io/data/monthly-podcast-listeners-youtube-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- monthly podcast listeners youtube share for U.S. monthly podcast listeners accessing podcast content on YouTube<br><small>Source: blog.vmgstudios.com (2021) · <a href="https://lighthousedata.io/data/monthly-podcast-listeners-youtube-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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