B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
35%
35% -- month 6 subscriber retention rate for Monthly subscription cohorts (ecommerce subscriptions) (2026)
Month 6 retention rate for monthly subscription cohorts typically ranges from 35% to 45%.
- Data represents an industry benchmark range (35% to 45%) rather than a single point estimate
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Skio
Primary
Tier B
https://skio.com/blog/how-to-analyze-subscription-churn-by-frequency-data-driven-guide ↗
Source Article
How to Analyze Subscription Churn by Frequency: Data-Driven Guide | skio
Table of Contents
How to Analyze Subscription Churn by Frequency
A store-wide churn rate of 8% feels like one number describing one problem. It's actually four problems averaged into a lie. Your 30-day subscribers might be churning at 5% while your 90-day subscribers churn at 15%, and the blend tell…
Original Research
Skio
· Original study ↗
Methodology
Vendor benchmark table; range 35-45%, midpoint extracted.
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Monthly subscription cohorts (ecommerce subscriptions): 35% month 6 subscriber retention rate. Source: Skio (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/monthly-month6-retention-35-45
HTML Embed
<blockquote cite="https://lighthousedata.io/data/monthly-month6-retention-35-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- month 6 subscriber retention rate for Monthly subscription cohorts (ecommerce subscriptions)<br><small>Source: Skio (2026) · <a href="https://lighthousedata.io/data/monthly-month6-retention-35-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.