B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- month 3 subscriber retention rate for Monthly subscription cohorts (ecommerce subscriptions) (2026)
Monthly subscription cohorts typically have a Month 3 retention rate between 50% and 60%.
- Reported as a typical industry benchmark range (50 to 60%) rather than a single static measurement.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Skio
Primary
Tier B
https://skio.com/blog/how-to-analyze-subscription-churn-by-frequency-data-driven-guide ↗
Source Article
How to Analyze Subscription Churn by Frequency: Data-Driven Guide | skio
Table of Contents
How to Analyze Subscription Churn by Frequency
A store-wide churn rate of 8% feels like one number describing one problem. It's actually four problems averaged into a lie. Your 30-day subscribers might be churning at 5% while your 90-day subscribers churn at 15%, and the blend tell…
Original Research
Skio
· Original study ↗
Methodology
Vendor benchmark table; range 50-60%, midpoint extracted.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Monthly subscription cohorts (ecommerce subscriptions): 50% month 3 subscriber retention rate. Source: Skio (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/monthly-month3-retention-50-60
HTML Embed
<blockquote cite="https://lighthousedata.io/data/monthly-month3-retention-50-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- month 3 subscriber retention rate for Monthly subscription cohorts (ecommerce subscriptions)<br><small>Source: Skio (2026) · <a href="https://lighthousedata.io/data/monthly-month3-retention-50-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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