B
Evidence Grade B
Graded
under review
Safe to Cite
Current
7%
7% -- campaign roi for Monster Legends (Social Point) rewarded ad campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fyber
Primary
Tier B
https://www.pocketgamer.biz/5-common-mobile-advertising-myths/ ↗
Source Article
5 common myths about mobile advertising busted
5 common myths about mobile advertising busted
David Diaz is VP of Developer Relations, Fyber.
Mistrust in mobile advertising stems from widespread misperceptions that many developers believe to be fact.
- Does advertising cause decreased engagement within your app and lead to user churn?
- Is there…
Original Research
Fyber
· Original study ↗
Methodology
Range of 7-10% ROI reported; midpoint 8.5% extracted. Article undated; collection year 2026 used as vintage.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Monster Legends (Social Point) rewarded ad campaign: 7% campaign roi. Source: Fyber (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/monster-legends-campaign-roi
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<blockquote cite="https://lighthousedata.io/data/monster-legends-campaign-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- campaign roi for Monster Legends (Social Point) rewarded ad campaign<br><small>Source: Fyber (2026) · <a href="https://lighthousedata.io/data/monster-legends-campaign-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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