B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
300,000
300,000 -- youtube video views for Monoprix (2014)
The YouTube video for Monoprix's rainbow billboard campaign was viewed almost 300,000 times within two weeks.
- almost 300,000 times and counting
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
300,000
Unit
Count
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JCDecaux
Primary
Tier B
http://www.jcdecaux-oneworld.com/feed/atom/ ↗
Source Article
The campaign
Advertiser: Amazon
Campaign technology: Showcase, QR code
Location: Shanghai, China
Amazon highlighted all the benefits of the latest Kindle Paperwhite e-reader in Shanghai metro while promoting its vast collection of products available on Amazon at the same time.
A giant 25m long row o…
Original Research
JCDecaux
· Original study ↗
Methodology
Rainbow billboard campaign video views within two weeks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Monoprix: 300,000 youtube video views. Source: JCDecaux (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/monoprix-rainbow-youtube-views
HTML Embed
<blockquote cite="https://lighthousedata.io/data/monoprix-rainbow-youtube-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>300,000</strong> -- youtube video views for Monoprix<br><small>Source: JCDecaux (2014) · <a href="https://lighthousedata.io/data/monoprix-rainbow-youtube-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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