B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
99%
99% -- zero conversion impression share for Google Ads AI Max keywordless matches (Monks test) (2025)
In an industry test of Google Ads AI Max by Ezra Sackett from Monks across 30,000 search terms, 99% of impressions yielded zero conversions.
- Results from early industry tests of Google Ads AI Max
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
99%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
30,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Monks (shared via PPC Land)
Primary
Tier C
https://exactamedia.com/unlocking-the-power-of-googles-ai-max/ ↗
Source Article
Unlocking the Power of Google's AI Max: A Game-Changer for Search Campaigns
Insights from the EXACTA Media team
We’re staying on top of Search developments, and Google’s introduction of AI Max can present a big opportunity for brands.
The search innovator’s recent release of AI Max for Search campaigns is a prime example of a suite of AI-powered tools designed to supercharg…
Original Research
Monks (shared via PPC Land)
· Original study ↗
Methodology
Independent industry test by Ezra Sackett of Monks, shared via PPC Land, covering 30,000 search terms; phrasing indicates 99% of (largely keywordless) impressions yielded zero conversions — negative performance signal for long-tail AI Max traffic
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads AI Max keywordless matches (Monks test): 99% zero conversion impression share. Source: Monks (shared via PPC Land) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/monks-ai-max-zero-conversion-impressions
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<blockquote cite="https://lighthousedata.io/data/monks-ai-max-zero-conversion-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>99%</strong> -- zero conversion impression share for Google Ads AI Max keywordless matches (Monks test)<br><small>Source: Monks (shared via PPC Land) (2025) · <a href="https://lighthousedata.io/data/monks-ai-max-zero-conversion-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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