B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- return customer percentage virtual events for Monica + Andy (2021)
Roughly 54% of Monica + Andy's virtual event attendees have been return customers.
- roughly 54%
- measured since Monica + Andy began hosting virtual events in April 2020 up to June 2021
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
Modern Retail
Primary
Tier B
https://www.modernretail.co/retailers/dtc-briefing-how-monica-andy-is-preparing-for-a-mix-of-hybrid-… ↗
Source Article
DTC Briefing: How Monica + Andy is preparing for a mix of in
Also cited by
westsidecurrent.com
https://www.westsidecurrent.com/
2026-08-15
nadadventist.org
https://www.nadadventist.org/
2026-08-15
amraandelma.com
https://www.amraandelma.com/
2026-08-15
Original Research
Modern Retail
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Monica + Andy: 54% return customer percentage virtual events. Source: Modern Retail (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/monica-andy-return-customers-virtual-events
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<blockquote cite="https://lighthousedata.io/data/monica-andy-return-customers-virtual-events" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- return customer percentage virtual events for Monica + Andy<br><small>Source: Modern Retail (2021) · <a href="https://lighthousedata.io/data/monica-andy-return-customers-virtual-events" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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