B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- monday email open rate uplift for marketing emails sent on Monday (vs. other days of the week) (2023)
SurveyMonkey research indicates emails sent on Monday have a 10% higher open rate compared to other days of the week.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SurveyMonkey
Primary
Tier C
https://salesar.io/blog/best-time-to-send-emails-full-guide-for-2023 ↗
Source Article
Best Time to Send Emails: What Marketers Get Wrong
Let’s talk about the optimal times to send marketing emails. You know, it can really make a huge difference in the success of your campaigns!
Have you noticed how opinions can vary so much? Some marketers say that Monday is the perfect day to set a rhythm. But then again, who among us hasn’t felt ov…
Original Research
SurveyMonkey
· Original study ↗
Methodology
Relative uplift: emails sent on Monday reported a 10% higher open rate compared to other days of the week; underlying study undated, cited in 2023 salesar.io guide.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing emails sent on Monday (vs. other days of the week): 10% monday email open rate uplift. Source: SurveyMonkey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/monday-email-open-rate-uplift-surveymonkey
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<blockquote cite="https://lighthousedata.io/data/monday-email-open-rate-uplift-surveymonkey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- monday email open rate uplift for marketing emails sent on Monday (vs. other days of the week)<br><small>Source: SurveyMonkey (2023) · <a href="https://lighthousedata.io/data/monday-email-open-rate-uplift-surveymonkey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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