B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- website conversion rate improvement for Monarch Airlines (2011)
Monarch Airlines improved its conversion rate of website visitors by 25% following a website redesign at the start of 2011.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Monarch Airlines
Primary
Tier C
https://www.digitalmarmalade.co.uk/news/monarch-airlines-website-ranked-number-one-for-usability ↗
Source Article
Monarch Airlines Website Ranked Number One For Usability
Monarch has been ranked number one for website usability and service for booking flights online, according to the latest research into travel purchasing by eDigital Research.
The airline topped a list of 11 flight operators including British Airways, Virgin Atlantic, Jet2 and Ryanair in a mystery sh…
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-19
Original Research
Monarch Airlines
· Original study ↗
Methodology
Monarch Airlines internal data
Segmentation
Industrymarketing
Cite this stat
Plain Text
Monarch Airlines: 25% website conversion rate improvement. Source: Monarch Airlines (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/monarch-airlines-conversion-rate-improvement
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<blockquote cite="https://lighthousedata.io/data/monarch-airlines-conversion-rate-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- website conversion rate improvement for Monarch Airlines<br><small>Source: Monarch Airlines (2011) · <a href="https://lighthousedata.io/data/monarch-airlines-conversion-rate-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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