B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- content preference educational for US moms (2022-10)
61% of US moms surveyed prefer parenting/pregnancy advertising, social media posts, or online content and messaging that is educational/informational.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2022-10
Entity
Sample Size
3,232
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Everyday Health Group Pregnancy & Parenting
Primary
Tier A
https://www.everydayhealthgroup.com/in-the-news/motherhood-matrix ↗
Source Article
As Pandemic Recedes, Moms Report Feeling More Pressure Rather Than Less — Everyday Health Group
As Pandemic Recedes, Moms Report Feeling More Pressure Rather Than Less
Motherhood Matrix Study Also Finds 35% of Mothers Currently Struggle with Moderate to Severe Levels of Anxiety, with Gen Z Moms Most Apt to Cite Anxiety Issues
Results Point to the Need for Brands to Feature Positive, Supportive…
Original Research
Everyday Health Group Pregnancy & Parenting
· Original study ↗
Methodology
Motherhood Matrix Study survey of US women aged 18-54 who were pregnant or have a child 0 to 8 years old
Methodology documented
Segmentation
Industryeducation_edtech
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
US moms: 61% content preference educational. Source: Everyday Health Group Pregnancy & Parenting (2022-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moms-prefer-educational-content-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/moms-prefer-educational-content-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- content preference educational for US moms<br><small>Source: Everyday Health Group Pregnancy & Parenting (2022-10) · <a href="https://lighthousedata.io/data/moms-prefer-educational-content-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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