B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
27%
27% -- roi increase for Moloco Ads (2025)
For Moloco Ads in 2025, CARA increased ROAS by 27%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Moloco
Primary
Tier A
https://www.moloco.com/case-studies/yogiyo ↗
Source Article
Yogiyo onboarded 25K advertisers with Moloco Moloco Commerce Media
August 21, 2023
About Yogiyo
Yogiyo is a leading food delivery platform in South Korea with $3B USD Gross Merchandise Value (GMV). They serve over 1 million users daily, with over 260K restaurants nationwide.
Challenge
Yogiyo saw some success with a time-based ad service implemented on its platform.…
Original Research
Moloco
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Moloco Ads: 27% roi increase. Source: Moloco (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moloco_roas_increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/moloco_roas_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- roi increase for Moloco Ads<br><small>Source: Moloco (2025) · <a href="https://lighthousedata.io/data/moloco_roas_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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