B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- post click intent download app for US mobile ad clickers (2012)
43% of consumers surveyed by Mojiva indicated they would want to download an app after clicking a mobile ad.
- Multiple choice question format
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mojiva
Primary
Tier B
https://www.adexchanger.com/ad-exchange-news/tuesday-05292012/ ↗
Source Article
Report: Amazon Eyes Mobile Ad Networks; Facebook Device Strategy; Levinsohn's Yahoo Roadmap | AdExchanger
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Kicking Tires
With reports continuing to swirl of Amazon building a significant display advertising business, Kunur Patel says in Ad Age that the acquisition of a mobile ad network may be next. Patel thinks Amazon’s ecomme…
Original Research
Mojiva
· Original study ↗
Methodology
Mojiva mobile consumer survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US mobile ad clickers: 43% post click intent download app. Source: Mojiva (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mojiva-mobile-ad-click-download-app-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mojiva-mobile-ad-click-download-app-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- post click intent download app for US mobile ad clickers<br><small>Source: Mojiva (2012) · <a href="https://lighthousedata.io/data/mojiva-mobile-ad-click-download-app-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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