B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- email response rate boost for Emails containing moderate amounts of positive or negative emotion (2015)
Emails containing moderate amounts of positive or negative emotion received a 10-15% boost in responses compared to neutral emails.
- Reported as a range of 10-15%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2015
Entity
Sample Size
40,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Boomerang (Baydin, Inc.)
Primary
Tier C
https://www.webdancers.com/boost-your-email-responses/ ↗
Source Article
Boost Your Email Responses
Boost Your Email Responses
Email is the oldest online communications tool. We’ve been using it for so long that not much thought goes into how to use it most effectively. So, if you could make some changes in your habits that resulted in more and better responses to your emails, would you do it?
Las…
Original Research
Boomerang (Baydin, Inc.)
· Original study ↗
Methodology
Source reports a range of 10-15%; midpoint 12.5% used. Based on over 40 million emails analyzed by Boomerang in its year-end report.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Emails containing moderate amounts of positive or negative emotion: 10% email response rate boost. Source: Boomerang (Baydin, Inc.) (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moderate-emotion-email-response-boost
HTML Embed
<blockquote cite="https://lighthousedata.io/data/moderate-emotion-email-response-boost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- email response rate boost for Emails containing moderate amounts of positive or negative emotion<br><small>Source: Boomerang (Baydin, Inc.) (2015) · <a href="https://lighthousedata.io/data/moderate-emotion-email-response-boost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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