B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- fashion share of online sales for polski e-commerce mody (2025)
W 2025 roku segment mody stanowił 32% całej sprzedaży realizowanej w polskim e-commerce.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC Polska
Primary
Tier B
https://www.adtrip.pl/post/skalowanie-meta-ads-w-branzy-fashion-a-wplyw-na-roas ↗
Source Article
Skalowanie Meta Ads w branży fashion a wpływ na ROAS. | Adtrip Blog - Adtrip
Spis treści
W branży modowej zwiększanie budżetów reklamowych wielokrotnie oznacza drastyczny spadek rentowności. Właściciele sklepów internetowych i managerowie marketingu w Polsce doskonale znają ten scenariusz - kiedy pompujesz kolejne tysiące złotych w kampanie meta ads, twój wskaźnik ROAS zaczy…
Original Research
PwC Polska
· Original study ↗
Methodology
Cited from PwC Polska report via blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
polski e-commerce mody: 32% fashion share of online sales. Source: PwC Polska (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moda-udzial-32-proc-ecommerce
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<blockquote cite="https://lighthousedata.io/data/moda-udzial-32-proc-ecommerce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- fashion share of online sales for polski e-commerce mody<br><small>Source: PwC Polska (2025) · <a href="https://lighthousedata.io/data/moda-udzial-32-proc-ecommerce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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