B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
200
200 -- new direct connections for MOBKOI (2024-02)
Within a span of two weeks, MOBKOI gained more than 200 new direct connections among top US publishers.
- Stated as 'more than 200'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
200
Unit
Count
Data Vintage
2024-02
Entity
Sample Size
10,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataBeat
Primary
Tier A
https://databeat.io/blog/sellers-report-feb-2024/ ↗
Source Article
Unlocking Programmatic Advertising's Potential with SPO
Ads.txt Lines:
Over the past 2 weeks around 75k+ new ads.txt lines have been added and close to 70k+ existing ads.txt lines were removed. This indicates that publishers are actively seeking new partnerships and regularly revising their existing connections, leading to frequent changes in ads.txt lin…
Original Research
DataBeat
· Original study ↗
Methodology
DataBeat Sellers Report ads.txt analysis
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
MOBKOI: 200 new direct connections. Source: DataBeat (2024-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobkoi-new-direct-connections-feb-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobkoi-new-direct-connections-feb-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>200</strong> -- new direct connections for MOBKOI<br><small>Source: DataBeat (2024-02) · <a href="https://lighthousedata.io/data/mobkoi-new-direct-connections-feb-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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