B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
1,000
1,000 -- new direct connections for Conversant (2024-06)
Conversant recorded approximately 1,000 new connections in June 2024 among top US publishers.
- The source states 'approximately 1,000'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1,000
Unit
Count
Data Vintage
2024-06
Entity
Sample Size
10,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataBeat
Primary
Tier A
https://databeat.io/blog/sellers-report-july-2024/ ↗
Source Article
July 2024 Sellers Report: SSP Rankings & Ads.txt Data
Ads.txt Lines:
In June 2024, the addition of 87,991 new ads.txt lines and the removal of 89,292 existing lines resulted in a net change of over -1,300 lines. Surprisingly, this is the first time we observed a negative net change over the past six months. However, few top SSP’s like Conversantmedia, …
Original Research
DataBeat
· Original study ↗
Methodology
DataBeat ads.txt tracking of top 10k US publishers
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Conversant: 1,000 new direct connections. Source: DataBeat (2024-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversant-new-connections-june-2024
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<blockquote cite="https://lighthousedata.io/data/conversant-new-connections-june-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,000</strong> -- new direct connections for Conversant<br><small>Source: DataBeat (2024-06) · <a href="https://lighthousedata.io/data/conversant-new-connections-june-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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