B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$4,700,000,000
$4,700,000,000 -- total mobile ad spend for US mobile advertising market (2011)
eMarketer projected that by 2011, the total mobile advertising market in the US would be worth nearly $4.7 billion.
- projection
- described as 'worth nearly $4.7 billion'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$4,700,000,000
Unit
Currency Usd
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
eMarketer
Primary
Tier B
http://www.emarketer.com/Article.aspx?R=1005170 ↗
Source Article
Mobile Search in the US
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
US mobile advertising market: $4,700,000,000 total mobile ad spend. Source: eMarketer (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile_search_us_market_total_2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile_search_us_market_total_2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4,700,000,000</strong> -- total mobile ad spend for US mobile advertising market<br><small>Source: eMarketer (2011) · <a href="https://lighthousedata.io/data/mobile_search_us_market_total_2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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