B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- customer expectation satisfaction for mobile shopping experience (2015)
41 percent of consumers thought the mobile shopping experience lived up to their expectations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harris Interactive
Primary
Tier C
https://www.mytotalretail.com/article/back-future/ ↗
Source Article
Back to the Future
2015 Retail Trends: Back to the Future
With the holiday shopping season in the rearview mirror and a new year ahead of us, retailers are counting up their 2014 profits and reflecting on the past year. The end of each year — and the close of the busiest shopping months of the year — brings forth new …
Original Research
Harris Interactive
· Original study ↗
Methodology
Harris Interactive survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile shopping experience: 41% customer expectation satisfaction. Source: Harris Interactive (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile_expectations_vs_reality
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<blockquote cite="https://lighthousedata.io/data/mobile_expectations_vs_reality" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- customer expectation satisfaction for mobile shopping experience<br><small>Source: Harris Interactive (2015) · <a href="https://lighthousedata.io/data/mobile_expectations_vs_reality" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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