B
Evidence Grade B
Safe to Cite
Current
22%
22% -- mobile ad purchase conversion rate for US smartphone users (2026-07)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
http://www.emarketer.com/Article/Mobile-Ads-Drive-Purchases-on-PCs/1009224 ↗
Source Article
Mobile Ads Drive Purchases on PCs
Original Research
Nielsen
· Original study ↗
Methodology
Source: Nielsen
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US smartphone users: 22% mobile ad purchase conversion rate. Source: Nielsen (2026-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile_ad_purchase_desktop
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile_ad_purchase_desktop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- mobile ad purchase conversion rate for US smartphone users<br><small>Source: Nielsen (2026-07) · <a href="https://lighthousedata.io/data/mobile_ad_purchase_desktop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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