B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52.2%
52.2% -- mobile share of website traffic for global websites (2018)
In 2018, 52.2% of all website traffic worldwide was generated through mobile phones.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52.2%
Unit
Percentage
Data Vintage
2018
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://blog.hivestrategy.com/website-must-haves-in-2020 ↗
Source Article
Website Must Haves in 2021 According to a Digital Strategy Agency
In 2015 our founder created a blog post about website must haves. In our content review process this year I'm looking over all the previous assets to determine current value and alignment with our content strategy and SMART goals.
So much has changed in digital marketing since 2015. SO I have to tel…
Original Research
Statista
· Original study ↗
Methodology
Cited from Statista; mobile traffic share up from 50.3% in 2017
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 (current) | 52.2% | |
| 2025 | 55% | +5.4% |
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
global websites: 52.2% mobile share of website traffic. Source: Statista (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-website-traffic-share-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-website-traffic-share-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52.2%</strong> -- mobile share of website traffic for global websites<br><small>Source: Statista (2018) · <a href="https://lighthousedata.io/data/mobile-website-traffic-share-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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