B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55.9%
55.9% -- mobile share of website traffic for global website traffic (Q4 2025)
Mobile devices (excluding tablets) generated 55.9% of global website traffic in Q4 2025.
- excludes tablets
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55.9%
Unit
Percentage
Data Vintage
Q4 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://applaunchpartners.com/marketing-mistakes-to-avoid-actionable-tips-for-2026/ ↗
Source Article
Avoid 2026 Marketing Mistakes: Actionable Tips
Original Research
Statista
· Original study ↗
Methodology
Statista global web traffic data, cited by AppLaunch Partners
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 53% | |
| 2020 | 55% | +3.8% |
| 2021 | 55% | 0% |
| 2023 | 58.99% | +7.3% |
| 2024 | 58.33% | -1.1% |
| 2025 | 63.5% | +8.9% |
| 2025 | 59% | -7.1% |
| Q1 2024 | 60.61% | +2.7% |
| Q2 2026 | 51.48% | -15.1% |
| Q4 2025 (current) | 55.9% | +8.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global website traffic: 55.9% mobile share of website traffic. Source: Statista (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-website-traffic-share-q4-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-website-traffic-share-q4-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55.9%</strong> -- mobile share of website traffic for global website traffic<br><small>Source: Statista (Q4 2025) · <a href="https://lighthousedata.io/data/mobile-website-traffic-share-q4-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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