B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- mobile bounce rate for mobile site visitors (2024)
According to Google, 90% of mobile site visitors will leave a page if it takes longer than 5 seconds to load.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://www.wisegrowthmarketing.com/what-is-a-good-bounce-rate/ ↗
Source Article
What Is A Good Bounce Rate? Definition + How To Improve It (Fast) - Web Design Houston | Custom Houston Web Design For Growth
Picture this: you’ve spent countless hours perfecting your website. Your copy is compelling, your images are eye-catching, and your products or services are top-notch. But here’s the problem: your website’s bounce rate is sky-high. Visitors are leaving your site as soon as they arrive, and you’re le…
Original Research
Google
· Original study ↗
Methodology
Attributed to Google; secondary citation
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
mobile site visitors: 90% mobile bounce rate. Source: Google (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-visitors-leave-5-seconds
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-visitors-leave-5-seconds" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- mobile bounce rate for mobile site visitors<br><small>Source: Google (2024) · <a href="https://lighthousedata.io/data/mobile-visitors-leave-5-seconds" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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