B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44%
44% -- mobile bounce rate for US e-commerce mobile users (2013)
The bounce rate for mobile users on US online retail sites reached 44% (up from 38%).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
zobristinc.com
Primary
Tier C
https://www.zobristinc.com/blog/2013-e-commerce-holiday-shopping-season-readiness/ ↗
Source Article
2013 E-commerce Holiday Shopping Season Readiness - Zobrist Software Group, Inc.
The 2012 holiday shopping season showed us that promotions are launched earlier, buying started sooner, peaks were higher, and deals lasted longer. Consumer shopping behavior and channel usage are rapidly changing. Here are some metrics to help you prepare for this upcoming holiday shopping season t…
Original Research
zobristinc.com
· Original study ↗
Methodology
Rose from 38%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US e-commerce mobile users: 44% mobile bounce rate. Source: zobristinc.com (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-bounce-rate-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-bounce-rate-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- mobile bounce rate for US e-commerce mobile users<br><small>Source: zobristinc.com (2013) · <a href="https://lighthousedata.io/data/mobile-bounce-rate-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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