B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
53%
53% -- mobile visitor abandonment rate for sites loading over 3 seconds for mobile website visitors (2026)
53% of mobile visitors abandon websites that take longer than 3 seconds to load.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
v12.ai
Primary
Tier C
https://v12.ai/the-ultimate-2026-marketing-resource-roundup-25-free-and-affordable-tools-every-nh-sm… ↗
Source Article
The Ultimate 2026 Marketing Resource Roundup: 25+ Free and Affordable Tools Every NH Small Business Needs - V12 AI
Stop Googling “How Do I Market My Business” — Here Are the Only Resources You Actually Need
Every NH small business owner has been there: 47 browser tabs open, three conflicting blog posts about SEO, a YouTube video playing in the background about email marketing, and zero clarity on what to do next…
Original Research
v12.ai
· Original study ↗
Methodology
Widely cited Google research figure, unattributed in source
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
mobile website visitors: 53% mobile visitor abandonment rate for sites loading over 3 seconds. Source: v12.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-visitors-abandon-slow-sites-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-visitors-abandon-slow-sites-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- mobile visitor abandonment rate for sites loading over 3 seconds for mobile website visitors<br><small>Source: v12.ai (2026) · <a href="https://lighthousedata.io/data/mobile-visitors-abandon-slow-sites-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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