B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
75%
75% -- share of video views from mobile devices for video views (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://whitenoisedigital.com/the-impact-of-video-marketing-on-consumer-behavior/ ↗
Source Article
The Impact of Video Marketing on Consumer Behavior Explained
Video marketing has rapidly become one of the most influential tools for businesses looking to engage consumers and drive conversions. As technology continues to evolve, video content is more accessible and easier to consume than ever before. Understanding the impact of video marketing on consumer b…
Original Research
eMarketer
· Original study ↗
Methodology
Cited from eMarketer report; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video views: 75% share of video views from mobile devices. Source: eMarketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-video-views-share-emarketer
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<blockquote cite="https://lighthousedata.io/data/mobile-video-views-share-emarketer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of video views from mobile devices for video views<br><small>Source: eMarketer (2025) · <a href="https://lighthousedata.io/data/mobile-video-views-share-emarketer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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