B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of users visiting competitor after poor mobile experience for mobile users (2025)
40% of users will visit a competitor instead after encountering a non-mobile-friendly website.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://designsource.com/common-mistakes-firms-make-with-their-websites/ ↗
Source Article
Common Mistakes Firms Make with Their Websites
12 Feb Common Mistakes Firms Make with Their Websites
A company’s website is often the first interaction potential customers have with the brand, making it a critical component of a successful business strategy. However, many firms make common mistakes with their websites that can drive visitors awa…
Original Research
Google
· Original study ↗
Methodology
Google report cited by secondary publication
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile users: 40% share of users visiting competitor after poor mobile experience. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-users-visit-competitor-google
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-users-visit-competitor-google" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of users visiting competitor after poor mobile experience for mobile users<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/mobile-users-visit-competitor-google" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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