B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

40%

40% -- percentage of consumers turning to competitor site after non mobile friendly experience for consumers (2024)

2024  · Google

40% of consumers turn to a competitor's website instead after encountering a site that is not mobile-friendly.

  • Secondary citation of a Google report without original methodology details or publication date
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Attribution: Google View source
Lighthouse Research Team
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Source verified Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
consumers
Geography
APAC
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Google Primary Tier C
https://www.tradiewebguys.com.au/the-most-important-website-development-elements-that-every-electric… ↗
Confidence: 23/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Website Development Elements That Every Electrician Needs
Your prospects’ first impression of your business lies solely in your website. To them, it’s a direct reflection of your professionalism and services. So, it should be a credible, easy-to-use source of service information and electrical education. More than that, it also needs to be working for you,…
Original Research
Google · Original study ↗

Cited from a Google report; original methodology not stated

Methodology documented
IndustryRetail RegionAPAC
Plain Text
consumers: 40% percentage of consumers turning to competitor site after non mobile friendly experience. Source: Google (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-unfriendly-competitor-switch
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<blockquote cite="https://lighthousedata.io/data/mobile-unfriendly-competitor-switch" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- percentage of consumers turning to competitor site after non mobile friendly experience for consumers<br><small>Source: Google (2024) · <a href="https://lighthousedata.io/data/mobile-unfriendly-competitor-switch" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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