B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- mobile traffic share for car dealership websites (2022)
Mobile accounts for more than 80% of visits to car dealership websites according to LESA analytics.
- Represents an approximate threshold (80%+) observed across dealer analytics by LESA
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
LES Automotive (LESA)
Primary
Tier B
https://www.lesautomotive.com/enhance-your-virtual-showroom-with-multimedia-and-measure-its-effectiv… ↗
Source Article
Enhance Your Virtual Showroom with Multimedia and Measure it's Effectiveness with LESA Stats Reports — LES Automotive
Enhance Your Virtual Showroom with Multimedia and Measure it’s Effectiveness with LESA Stats Reports
Historically, dealerships have spent top dollar to ensure they have great show rooms to showcase cars. As the car shopping environment continues to transform digitally, dealerships should now put a g…
Original Research
LES Automotive (LESA)
· Original study ↗
Methodology
Vendor analytics from LESA multimedia player; approximate claim
Methodology documented
Segmentation
IndustryAutomotive
Company SizeAll sizes
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
car dealership websites: 80% mobile traffic share. Source: LES Automotive (LESA) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-traffic-share-dealership-websites
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-traffic-share-dealership-websites" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- mobile traffic share for car dealership websites<br><small>Source: LES Automotive (LESA) (2022) · <a href="https://lighthousedata.io/data/mobile-traffic-share-dealership-websites" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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