B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

61%

61% -- user retention rate for mobile site users (2025)

2025  · Google

61% of mobile users are unlikely to return to a mobile site they experienced difficulty accessing.

  • Attributed to Google without direct link or study year
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Attribution: Google View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
mobile site users
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Google Primary Tier C
https://www.serif.ai/start-a-business/how-to-start-a-booking-business-2025-guide-9-steps-free-busine… ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Serif | Your AI Employee
How to Start a Booking Business [2025 Guide: 9 Steps + Free Business Plan] Launch your booking business with our comprehensive 9-step guide. Learn how to validate your concept, build your platform, and scale efficiently. Includes a customizable business plan template and expert insights on leveragin…
Original Research
Google · Original study ↗

Attributed to Google; methodology not detailed

Methodology documented
Industrymarketing
Plain Text
mobile site users: 61% user retention rate. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-site-return-users-61pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-site-return-users-61pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- user retention rate for mobile site users<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/mobile-site-return-users-61pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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