B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- mobile share of retail ecommerce sales for US retail ecommerce (2015)
eMarketer expected mobile to account for 22% of all retail ecommerce sales in 2015.
- eMarketer forecast/expectation
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Lighthouse Research Team
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Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://digitaluth.wordpress.com/2015/09/27/retail-marketers-emphasize-content-for-digital-engagemen… ↗
Source Article
Retail Marketers Emphasize Content for Digital Engagement
Content is king—of the digital retail experience, according to US retail digital marketers surveyed in June 2015.
That’s what Zmags found when itasked about the most critical factor in creating engaging experiences. Nearly half of respondents selected content in the survey, vs. 20% who cited the imp…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail ecommerce: 22% mobile share of retail ecommerce sales. Source: eMarketer (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-share-retail-ecommerce-sales-2015
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<blockquote cite="https://lighthousedata.io/data/mobile-share-retail-ecommerce-sales-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- mobile share of retail ecommerce sales for US retail ecommerce<br><small>Source: eMarketer (2015) · <a href="https://lighthousedata.io/data/mobile-share-retail-ecommerce-sales-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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