B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51.2%
51.2% -- mobile share of online spending for US holiday ecommerce (2023)
Adobe Analytics predicted that 51.2% of holiday online spending would be conducted on mobile devices.
- This figure is a forecast/prediction by Adobe Analytics
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51.2%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Adobe Analytics
Primary
Tier B
https://staging-cbbf-bizrateinsights.wpcomstaging.com/consumers-in-cruise-control-for-the-holidays/ ↗
Source Article
Consumers in Cruise Control: Holiday Shopping Trends for 2023
/ resources
December 20, 2023
Content Manager, Bizrate Insights
This post will examine the resilient online shoppers’ behavior during the holiday season, critical shopping holidays, and online channel preference. Mobile reliance, the deal-minded nature of the shopper, and online feature usage will a…
Original Research
Adobe Analytics
· Original study ↗
Methodology
Adobe Analytics prediction cited by Bizrate Insights
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US holiday ecommerce: 51.2% mobile share of online spending. Source: Adobe Analytics (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-share-holiday-spending-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-share-holiday-spending-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51.2%</strong> -- mobile share of online spending for US holiday ecommerce<br><small>Source: Adobe Analytics (2023) · <a href="https://lighthousedata.io/data/mobile-share-holiday-spending-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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