B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- mobile impression share for US search advertising (2026)
Mobile devices account for 70% of search ad impressions in the United States.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Silk
Primary
Tier C
https://growthfolks.io/advertising/b2b-ppc-optimization/ ↗
Source Article
B2B PPC Optimization in 2026: How to Build High-ROI Campaigns
B2B PPC optimization in 2026 is getting tricky.
Clicks are still there. But getting the right clicks? That’s where things start to break.
A lot of B2B companies are pouring money into PPC campaigns that look fine on paper… but don’t really move the pipeline. The traffic comes in, ad spend goes up, a…
Original Research
Digital Silk
· Original study ↗
Methodology
Mobile share of search ad impressions; cited from Digital Silk
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US search advertising: 70% mobile impression share. Source: Digital Silk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-search-ad-impressions-us
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-search-ad-impressions-us" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- mobile impression share for US search advertising<br><small>Source: Digital Silk (2026) · <a href="https://lighthousedata.io/data/mobile-search-ad-impressions-us" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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