B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
64%
64% -- first screen scroll dropoff rate for Mobile landing page visitors (2026)
64% of mobile visitors do not scroll past the first screen on landing pages.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DigitalApplied
Primary
Tier B
https://instacopy.ai/blog/copywriting-vs-content-writing/ ↗
Source Article
Copywriting vs Content Writing: 7 Differences Explained (+6 Examples) - Instacopy
Every guide settles the difference between copywriting and content writing in one line: copy persuades, content informs. None tells you what either job pays, or which one lost work to ChatGPT.
The assumption underneath that advice does not survive a check. Copywriters are supposed to out-earn conten…
Original Research
DigitalApplied
· Original study ↗
Methodology
DigitalApplied 2026 landing page benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile landing page visitors: 64% first screen scroll dropoff rate. Source: DigitalApplied (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-scroll-dropoff-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-scroll-dropoff-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- first screen scroll dropoff rate for Mobile landing page visitors<br><small>Source: DigitalApplied (2026) · <a href="https://lighthousedata.io/data/mobile-scroll-dropoff-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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