B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- return visit likelihood for users visiting a mobile-friendly site (2012)
74% of surveyed US adult smartphone internet users say they are more likely to return to a site in the future when they visit a mobile-friendly site.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
1,088
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Google
Primary
Tier A
http://adsense.blogspot.it/2012/09/mobile-friendly-sites-turn-visitors.html ↗
Source Article
Mobile-friendly sites turn visitors into customers
(Cross posted to the Google Mobile Ads Blog)
In this world of constant connectivity, consumers expect to find the information that they want, when they want it - especially when they’re on the go. We know that this applies to their web browsing experiences on mobile, so we took a deeper look at user…
Original Research
Google
· Original study ↗
Methodology
Survey conducted by Sterling Research and SmithGeiger
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
users visiting a mobile-friendly site: 74% return visit likelihood. Source: Google (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-return-visit-likelihood
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-return-visit-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- return visit likelihood for users visiting a mobile-friendly site<br><small>Source: Google (2012) · <a href="https://lighthousedata.io/data/mobile-return-visit-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.