B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- mobile traffic share for retail e-commerce (2026)
78% of retail traffic comes from mobile devices.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bitvea.com
Primary
Tier C
https://bitvea.com/en/blog/digital-transformation-roadmap-smbs ↗
Source Article
Digital Transformation Roadmap for European SMBs [2026]
Seventy percent of digital transformations fail. That statistic comes from McKinsey, and it has been cited so many times it has almost lost its power to alarm. But here is the number that gets far less attention: companies with fewer than 100 employees are 2.7x more likely to succeed at digital tran…
Original Research
bitvea.com
· Original study ↗
Methodology
Share of retail/e-commerce traffic originating from mobile devices; original source not named in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail e-commerce: 78% mobile traffic share. Source: bitvea.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-retail-traffic-share
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<blockquote cite="https://lighthousedata.io/data/mobile-retail-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- mobile traffic share for retail e-commerce<br><small>Source: bitvea.com (2026) · <a href="https://lighthousedata.io/data/mobile-retail-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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