B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- product page ux quality rate for leading ecommerce sites (mobile) (2025)
62% of leading ecommerce sites have mediocre or worse product page UX on mobile.
- Data comes from general ecommerce sites and is used as a benchmark/proxy for travel
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier A
https://atlasperk.com/guides/website-conversion-for-travel/tour-page-design/ ↗
Source Article
Tour Page Design for Travel: 2026 UX & Conversion Playbook
Tour Page Design for Travel: Layout, UX & Conversion Guide
Market Verdict: Tour Page Design & UX
Online travel bookings will reach $1.2 trillion by end of 2026 (Phocuswright, 2025), yet 62% of leading sites have mediocre or worse product page UX on mobile (Baymard Institute, 2025). Mobile generates …
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute ecommerce UX audit
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
leading ecommerce sites (mobile): 62% product page ux quality rate. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-product-page-ux-mediocre-62
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-product-page-ux-mediocre-62" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- product page ux quality rate for leading ecommerce sites (mobile)<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/mobile-product-page-ux-mediocre-62" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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