B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
90%
90% -- mobile penetration rate for Mobile users in Colombia, Egypt, and Indonesia (2013)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Jana (cited in Wired)
Primary
Tier B
http://www.gallaugher.com/ ↗
Source Article
Gallaugher.com
Original Research
Jana (cited in Wired)
· Original study ↗
Methodology
Cited from Jana CEO Nathan Eagle via Wired; figure is a floor ('surpassed 90%'); presented as audience-reach context for mobile advertising in emerging markets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile users in Colombia, Egypt, and Indonesia: 90% mobile penetration rate. Source: Jana (cited in Wired) (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-penetration-colombia-egypt-indonesia-2013
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<blockquote cite="https://lighthousedata.io/data/mobile-penetration-colombia-egypt-indonesia-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- mobile penetration rate for Mobile users in Colombia, Egypt, and Indonesia<br><small>Source: Jana (cited in Wired) (2013) · <a href="https://lighthousedata.io/data/mobile-penetration-colombia-egypt-indonesia-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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