B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
53%
53% -- mobile visitor abandonment rate for Facebook ad traffic landing pages (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
todays.agency
Primary
Tier C
https://todays.agency/facebook-advertising-problems/ ↗
Source Article
18 Most Common Facebook Advertising Problems And How To Fix Them
You read every guide or blog post you could find about Facebook ads. You researched your target audience. You wrote some excellent ad copy. You set up an intelligent campaign structure. You hit launch. You waited for the money to roll in. But well, it didn’t.That’s because, most probably, your campa…
Original Research
todays.agency
· Original study ↗
Methodology
Cited benchmark in agency blog post; original source (likely Google research) not named
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Facebook ad traffic landing pages: 53% mobile visitor abandonment rate. Source: todays.agency (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-page-abandonment-3s-load
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<blockquote cite="https://lighthousedata.io/data/mobile-page-abandonment-3s-load" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- mobile visitor abandonment rate for Facebook ad traffic landing pages<br><small>Source: todays.agency (2020) · <a href="https://lighthousedata.io/data/mobile-page-abandonment-3s-load" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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