B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- email read rate lift for mobile-optimized emails (2022-2023)
Mobile-optimized emails are 15% more likely to be read compared to those that are not optimized for mobile.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2022-2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wix
Primary
Tier C
https://www.minutiaecontent.co/blog/what-makes-an-email-newsletter-convert-5-email-marketing-strateg… ↗
Source Article
What Makes an Email Newsletter Convert? 5 Email Marketing Strategy Essentials You Might Be Missing — Minutiae Content Co.
What Makes an Email Newsletter Convert? 5 Email Marketing Strategy Essentials You Might Be Missing
Let’s be honest: newsletters are having a moment — again.
Maybe it’s the burnout from algorithm-chasing. Maybe it’s the fact that we’re all a little over “just repurposing your blog post into 3 LinkedI…
Original Research
Wix
· Original study ↗
Methodology
Cited as 2022 and 2023 data from Wix; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile-optimized emails: 15% email read rate lift. Source: Wix (2022-2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-optimized-email-read-rate-15pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-optimized-email-read-rate-15pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- email read rate lift for mobile-optimized emails<br><small>Source: Wix (2022-2023) · <a href="https://lighthousedata.io/data/mobile-optimized-email-read-rate-15pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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