B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
24%
24% -- click through rate lift mobile optimized emails for Mobile-optimized emails (vs. non-mobile-optimized emails) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Campaign Monitor
Primary
Tier C
https://b2bglobalaccess.com/6-email-marketing-myths-you-should-never-believe/ ↗
Source Article
6 Email Marketing Myths You Should Never Believe
Are you falling prey to common misconceptions about email marketing? In this blog, we debunk six prevalent email marketing myths that may be hindering your success. It’s time to dispel these misconceptions and gain valuable insights into navigating the world of email marketing. Let’s unravel the tru…
Original Research
Campaign Monitor
· Original study ↗
Methodology
Relative lift in click-through rate for mobile-optimized emails vs. non-optimized emails, attributed to Campaign Monitor data; article gives no date, so crawl year used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile-optimized emails (vs. non-mobile-optimized emails): 24% click through rate lift mobile optimized emails. Source: Campaign Monitor (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-optimized-email-ctr-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-optimized-email-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- click through rate lift mobile optimized emails for Mobile-optimized emails (vs. non-mobile-optimized emails)<br><small>Source: Campaign Monitor (2025) · <a href="https://lighthousedata.io/data/mobile-optimized-email-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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