B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

8.1%

8.1% -- conversion rate lift for Mobile ecommerce site (ONTRACK Digital client A/B test) (2025)

Name: Conversion Rate Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-15

2025 · ONTRACK Digital

Adding lifestyle thumbnail navigation images on mobile resulted in a +8.10% uplift in conversion rate.

Single client A/B test over 18 days
Winning variation had a 74% chance of outperforming control

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Attribution: ONTRACK Digital View source

Lighthouse Research Team

Last verified: 2026-09-15 · How we verify data →

Source verified Evidence graded

Value

8.1%

Unit

Percentage

Data Vintage

2025

Entity

Mobile ecommerce site (ONTRACK Digital client A/B test)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ONTRACK Digital Primary Tier A

https://ontrack.agency/2025/09/08/want-more-shoppers-browsing-buying-on-mobile-try-this-simple-navig… ↗

Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Want More Shoppers Browsing & Buying on Mobile? Try This Simple Navigation Tweak 🛍️📲 - ONTRACK Digital - CRO Agency

Want More Shoppers Browsing & Buying on Mobile? Try This Simple Navigation Tweak 🛍️📲 👀 If You Add Thumbnails to Mobile Navigation, Users Will Explore and Buy More Think about how users behave on Instagram: they tap through Stories because they’re visual, simple, and fast. Now imagine if your product…

Original Research

ONTRACK Digital · Original study ↗

Methodology

18-day A/B test adding a row of product-category thumbnail images to the mobile navigation drawer. Conversion rate moved from 1.54% (control) to 1.67% (variant); winning variation had a 74% probability of outperforming control on conversion rate. Client name not disclosed; control-arm product visits were 24,491.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Mobile ecommerce site (ONTRACK Digital client A/B test): 8.1% conversion rate lift. Source: ONTRACK Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-nav-thumbnails-conversion-lift

HTML Embed

<blockquote cite="https://lighthousedata.io/data/mobile-nav-thumbnails-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.1%</strong> -- conversion rate lift for Mobile ecommerce site (ONTRACK Digital client A/B test)<br><small>Source: ONTRACK Digital (2025) · <a href="https://lighthousedata.io/data/mobile-nav-thumbnails-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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