B
Evidence Grade B
Safe to Cite
Dated
23x
23x -- workers supported per mobile marketing employee for Direct mobile marketing communications employees (United States, all 50 states and District of Columbia) (2015)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23x
Unit
Ratio
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Mobile Marketing Association
Primary
Tier A
http://www.mmaglobal.com/documents/mobile-economic-impact-study ↗
Source Article
Mobile Marketing Economic Impact Study
Original Research
Mobile Marketing Association
· Original study ↗
Methodology
Source states every single employee in a direct mobile marketing communications role will support over 23 workers in non-mobile occupations throughout all 50 states and the District of Columbia in 2015
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Direct mobile marketing communications employees (United States, all 50 states and District of Columbia): 23x workers supported per mobile marketing employee. Source: Mobile Marketing Association (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-marketing-workers-per-employee-2015
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<blockquote cite="https://lighthousedata.io/data/mobile-marketing-workers-per-employee-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23x</strong> -- workers supported per mobile marketing employee for Direct mobile marketing communications employees (United States, all 50 states and District of Columbia)<br><small>Source: Mobile Marketing Association (2015) · <a href="https://lighthousedata.io/data/mobile-marketing-workers-per-employee-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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