B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
75%
75% -- mobile loyalty engagement likelihood for Millennials and Gen Z travelers (2024)
Millennials and Gen Z are 75% more likely to engage with brands via mobile loyalty programs.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Skift
Primary
Tier C
https://www.premiereadvisorygroup.com/mobile-first-booking-strategies ↗
Source Article
Mobile Hotel Booking Strategy | Premiere Advisory Group
Mobile-First Booking Strategies for Today’s Tech-Savvy Travelers
Compete With OTAs Through Mobile-First Marketing Strategies
Today’s travelers live on their phones. From research to reservations, the guest journey has gone mobile-first — and hotels that fail to adapt risk losing share to OTAs and co…
Original Research
Skift
· Original study ↗
Methodology
Cited to Skift; secondary citation in marketing blog
Methodology documented
Segmentation
IndustryTravel
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Millennials and Gen Z travelers: 75% mobile loyalty engagement likelihood. Source: Skift (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-loyalty-engagement-millennials-genz
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-loyalty-engagement-millennials-genz" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- mobile loyalty engagement likelihood for Millennials and Gen Z travelers<br><small>Source: Skift (2024) · <a href="https://lighthousedata.io/data/mobile-loyalty-engagement-millennials-genz" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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